PhenoLogic, Inc. Announces Partnership 

with Sente Foundry and Hatcher+

Financial Investment Fuels Growth

East Lansing, MI:   PhenoLogic, Inc., a Michigan-based agriculture technology startup, announces an investment led by Sente Foundry and global venture firm Hatcher+. PhenoLogic will use this financing to fund PhenoLogic’s continued technology development and expand its piloting program across North America.

The financing is part of PhenoLogic’s advancement into Phase Two of Sente Foundry’s Indoor AgTech Program. Selected companies will join an ecosystem of indoor agriculture technology companies, AgTech investors, and multi-state producers ready to pilot their innovations.

“Indoor agriculture and horticulture cultivation is growing rapidly around the world. Cultivation facilities are getting larger and more complex. This growth creates a strong demand for technology, where it makes sense, in an integrated and flexible fashion to increase yield and reduce operational costs. This is essential for any cultivation operation to remain financially viable,” states Serhat Cicekoglu, Founder and CEO of Sente Foundry. “I believe PhenoLogic provides a versatile, reliable, and efficient solution to a key problem of cultivators while working in sync with other key technologies in a cultivation environment.”

“The extensive industry experience and network that Sente Foundry and Hatcher+ bring makes them ideal partners as we pursue our expansion strategy. We’re thrilled to have partners on board that provide us not only capital but also vast strategic experience in our market,” states Mateo Marchan, from PhenoLogic. “We’re excited to continue cultivating relationships and joint offerings with industry leaders like GrowRay Technologies, a state-of-the-art patented LED lighting manufacturer, and national horticulture producers in the program.”

Founded in 2019, PhenoLogic designs smart hardware and software for commercial agriculture and horticulture producers. Their signature product, The Poseidon, is an automated fertigation system with smart features and superior usability. Through close partnership with dozens of cultivators, PhenoLogic prides itself on building for its growers to enable them to operate in the manner they want. The company is a Michigan State University spinoff with investment and grant funding from Red Cedar Ventures and the Michigan State University Burgess Institute for Entrepreneurship & Innovation.

About PhenoLogic, Inc.

PhenoLogic, Inc. designs and manufactures smart infrastructure for plant and crop producers. Their smart fertigation equipment saves producers time, money, and labor hours while increasing their efficiency and repeatability of production.  PhenoLogic’s smart fertilizer distribution systems are capable of precisely injecting fertilizers into a pressurized water line, automatically providing plants or crops with the exact nutrients they need, precisely when they need it. Phenologic’s systems are built upon modern technology with an accessible API. Our applications provide data that opens the door to many analytic tools that are not possible using existing technology. To learn more, visit

About Sente Foundry LLC

Sente Foundry, LLC is a Chicago-based startup investment, scouting, and innovation platform. Sente searches the world for the most high-potential startups and helps them scale through partnerships with international corporations and investors. With Sente, startups can scale faster and do so internationally; investors get line-of-sight and a new way to invest in the world’s most promising startups, and corporations accelerate innovation like never before. Since its founding in 2013, Sente has supported early-stage companies that operate in over 40 countries, received over $35MM in funding, and have generated revenues exceeding $80MM. Find Sente online at, LinkedIn, and Twitter.

About Hatcher+

Hatcher+ is a global data-driven early-stage venture firm and we have analyzed over 600,000 VC transactions and constructed over 4 billion virtual VC portfolios to explore the return profiles of various strategies. The insights have led us to build a smart beta, indexed like approach to venture investing that delivers robust, predictable returns, global deal flows from our massive global network of deal origination partners and co-investment opportunities for investors.

About GrowRay

GrowRay’s PhD-driven team of horticulture scientists and engineers design and manufacture state-of-the-art patented L.E.D. lighting for the greenhouse and indoor agricultural industry. GrowRay’s L.E.D. lighting products have a documented track record of significantly increasing the production output of high-DLI crops by 10-25% and dramatically reducing the energy cost by up to 45%. This product has applications in cannabis and other agricultural operations with exponential growth potential. GrowRay is developing other innovative ancillary products to promote and develop new technologies/products for the industry through its joint venture with Sente Foundry in Chicago. Find GrowRay in person in Boulder, Colorado, and online at

Related Articles


Year in Review

The past year contained numerous milestones for PhenoLogic. We want to take a moment to reflect upon this progress and thank the friends, investors, and cultivators that have made it possible.

read more